You live here. You should sound like it.
You've been in the UAE a year, maybe five. You can order in English, work in English, live entirely in English — and everyone is too polite to make you do otherwise. So the Arabic never comes, and the room stays one step away.
Fasih is a language-learning assistant for the Arabic people actually speak here — the karak run, the office greeting, Thursday's meeting. It meets you where your day already happens, on WhatsApp and by voice, and measures what you retain like a science, not a game.
هَلا والله
hala wallah — “hey, welcome!” Your first phrase, 60 seconds after you start.
Founding cohort — limited seats, opening soon.
Hear it. Say it. See what changed.
Four real phrases from the Emirati content, in the voice Fasih actually uses. Say one back and the page shows you your own timing against a native speaker's.
These are timing measurements taken in your browser — your recording never leaves this page and nothing is stored. Judging whether you said it correctly is the app's job, not a webpage's.
Your day, not a syllabus
No levels, no vocabulary lists, no Arabic you'd only ever read. Fasih teaches the scenes an expat week is actually made of — then brings each phrase back right before you'd forget it.
The karak run
بِجَم هذا؟bcham hadha? — how much is this?
Order, pay, banter — the ten phrases your morning coffee run needs. Written kam, spoken cham: Fasih teaches the shifts that mark real Emirati speech.
Your Emirati colleagues
اشحالَك؟esh7alak? — how are you? (to a woman: esh7alech?)
Greetings with the right register — including the feminine address forms learners rarely get right.
The meeting on Thursday
يَالله نِبدا الاجتِماعyallah nabda el ejtimaa3 — right, let's start the meeting
Rehearsed the night before, spaced by the memory engine — so on Thursday you say it to a real person. The real world becomes the exam.
A year of daily lessons, and still no conversation.
If you've tried, you know the shape of it: a long streak, a few hundred words, and the same silence when an Emirati colleague greets you. The apps aren't bad at what they measure. They just don't measure whether you can speak.
To be fair about it: a few apps do teach Gulf Arabic, and one or two teach it well. The difference isn't only which dialect — it's that Fasih is built to prove you retained it and can say it under time pressure, then to reach you in your week so the practice actually happens. Being taught and being able to speak are not the same achievement.
It lives in the app you already have open.
The hardest part of learning a language isn't the learning — it's remembering to. And an expat week is not short of things to remember. So Fasih doesn't wait in an app you'd have to open: it reaches you on WhatsApp, where you already talk to your team, your building, and your family back home.
A voice note is a rep
Reply to Fasih the way you'd reply to anyone — hold the mic, say the phrase, let go. It's graded by exactly the same engine as the app: same scoring, same schedule, same record of what you know.
Timed to matter, not to nag
A phrase before you sleep, because the night consolidates it. The morning's due phrases before your commute. That's the volume — a message when there's a reason, never a streak to protect.
What you say there stays yours
WhatsApp practice trains your own schedule and nothing else. It is never sold, never pooled into anyone's dataset, and never used for research unless you separately opt in.
Sources · WhatsApp reach: Infobip, The most popular messaging apps by country — share of phone users with the app installed and active. Connectivity: DataReportal, Digital 2026: The United Arab Emirates — 11.3 million internet users, 99.0% penetration, October 2025. Residents born abroad: approximately 88% of the UAE population, around 10 million people.
Before you sleep — Thursday's greeting, one time.
صَباح الخير 21:48That's it. Quicker than last time.
21:49Numbers you can check, not points you collect
Cold-recall retention
We test what you remember days later, cold — no warm-up, no hints. Your retention number is a measured probe, not a feeling of progress.
Speaking automaticity
We time how fast the words leave your mouth. A phrase counts as automatic only when your speaking onset is fast and stable — fluency is measured, not felt.
Sleep-timed practice
Phrases practised shortly before sleep are retained better — the night consolidates them. So the schedule aims your reps at the evening window.
No streaks. No badges. Numbers a skeptical adult can believe.
Spaced retrieval, Hedges' g = 0.74 — Latimier, Peyre & Ramus (2021) · The testing effect — Roediger & Karpicke (2006) · Automaticity as speed plus stability — Segalowitz (2010) · Pre-sleep consolidation — Schreiner & Rasch (2015)
It asks. It never listens.
No ambient microphone, no recording anyone who didn't consent — Fasih only hears what you choose to say to it. It asks about your day instead, because telling your own story in Arabic is the practice; being overheard is not.
And what it learns about you works for you — no one else. Nothing you say or share is retained for any purpose except improving your own Fasih: it never trains anyone else's models — and trains Fasih's own only if you explicitly join our opt-in Research Programme — is never sold or aggregated into a product, and deleting your account deletes all of it. Connect as much of your life as you want — or nothing at all.
Join the founding cohort
For people living in the UAE who'd rather not spend another year one step outside the room. Limited seats, opening soon — leave your email and we'll write when yours opens.
You're on the list — أهلاً وسهلاً
We'll write when the founding cohort opens. Nothing else lands in your inbox.
We couldn't reach the list just now — email us instead and we'll add you by hand: